Video Marketing Tips for Your Sunnyvale Area Shop

http://www.influenceenginemarketer.com/video-marketing-tips-for-your-sunnyvale-area-shop/
Video Marketing Tips for Your Sunnyvale Area Shop
Videos are incredibly effective when it comes to getting more local business. Creating simple videos about your products, services, and your company in general can work wonders for sending traffic to your website. Not only that, but they also work to send more foot traffic right through your doors.

Youtube makes video marketing easy because it is free to use and really straightforward to work with. With millions of online video viewers logging in everyday, Youtube has become the hottest video sharing site online– it’s also the 2nd most popular site on the web– next to Google.

So if you are looking to get in front of your local Sunnyvale prospects, Youtube can help you do so with a little research and action.

However, there are several things you need to do in order to keep your Youtube videos truly work to help you bring in more local Sunnyvale customers.

Here are some important tips to keep in mind when using Youtube to market your Sunnyvale business:

1. If you really want to reap the rewards that Youtube can bring to your business, you should include your business’ branding, add relevant content, and customize the color to match the look and feel of your business. Be sure to setup a channel since this will allow Youtube viewers a subscription to your videos with a simple click.

2. Optimize Your Videos for Local Search– Once you post your videos to Youtube, don’t quit there. Answer comments made on your videos and also look for other videos related to your niche; comment on those.

3. Avoid Annotations Overuse – There is a feature that allows you to add comments over your video footage. While this comes in handy in some cases, do not be tempted to use it all the time because it will make your videos appear unprofessional. It will interfere with the audience’s concentration and be annoying to some people if you over do it. Your aim is to capture the attention of your audience and your video content should be more than enough to achieve this.

4. Get rid of Offensive Comments – While you do not have the control to prevent people from adding offensive comments below your videos, you can delete any comments that you feel are inappropriate. Any vulgar language or racial comments should be removed. If not, some of your other viewers could be offended even though you had nothing about the comments. There is also a feature to block users from leaving comments on your videos.

5. Similar to other social media platforms such as Facebook and Twitter, Youtube presents an opportunity for you to connect with local consumers. Respond to comments made on your videos and also seek out other videos related to your field; comment on those.

6. Organize Your articles – People like to view organized content online and this includes videos. If you have a lot of videos, organize your videos in a user-friendly manner instead of just uploading linear streams of videos; especially. Create a playlist that will group relevant videos together and place older content in one lump. Give all the folders catchy and creative names to seize the attention of viewers.

7. It is wise to take time to add proper tags to all your videos. Be sure to monitor the performance of your videos to look for the effectiveness of the tags.

8. Promote Your Videos– Although millions of people go to Youtube to watch videos, there is no guarantee that they will find Your videos without some additional action on your part. You need to promote your videos elsewhere to send as many viewers as possible. Use other social media networks and blogs to let people know that you have posted a new video on Youtube. Introduce your videos on your business website as well as other video-sharing sites across the web; the more views you get, the better your results will be.

9. Use Analytics Tools – Youtube offers free analytic tools which business owners may use to monitor the progress of their video clips. The info you get from these tools will go a long way in helping you improve your approach and get more viewers.

10. Do not Neglect Your Channel – Youtube has a lot of neglected channels and you don’t want yours to end up among them. This doesn’t mean you should make and post new videos every day. Instead, create new videos at a pace that makes sense for your business.

Youtube is one of the most effective ways to generate new traffic to your Sunnyvale business. It’s cutting-edge, it’s popular, it’s engaging, and it’s affordable.

However, creating videos and uploading them to different online properties proves to be a huge task for most business owners. You have to figure out what type of videos you should be creating, and then there’s the task of actually producing and uploading them to various online sites, in addition to Youtube.

Need some assistance creating and/or distributing your business’s Youtube videos?

Email us at pol@iemktng. com for a free, no obligation consultation!