What differentiates a great MBA prospect from a good MBA prospect?

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What differentiates a great MBA prospect from a good MBA prospect?
The most common and the most often questioned question to me by the prospective candidates is- What differentiates a good MBA prospect from a great MBA prospect? Let me acknowledge that it doesn’t have one simple answer to it, in fact it’s a tricky one to answer, but let me try to bring up few things that may be useful to you when you start writing your MBA applications.